JEWELLERY CARE & MATERIALS

Our Materials

Gold Vermeil

V THE LABEL pieces are produced in 18ct gold-plated sterling silver with a layer of 18ct gold in a 1.5 micron. Gold vermeil is a much thicker layer of gold which gives the pieces their long-lasting color. For a piece to be considered gold vermeil, the gold must be a minimum of 10k and 1.5 microns. We use 18k gold layered on sterling silver.

Care
Before exercising or showering, remove your vermeil jewelry. Clean your piece by buffing gently with a dry cloth and store it in your pouch.

Sterling silver

925 Sterling Silver is an alloy made of 92.5% pure silver and 7.5% copper. We plate our silver jewelry in rhodium, which gives it extra shine and durability. Rhodium is one of the costliest precious metals due to its rarity.

18ct GOLD PLATED
18ct gold-plated brass metal with a layer of 18ct gold in a 2 micron thickness. There’s also a layer of anti-tarnish on top for good measure.

The materials used in each product are listed on the individual product page.

How should I take care of my jewellery ?

Always store your jewellery pieces individually so that they don’t rub together, scratch or tangle.
Please remove your jewelry while exercising, showering and swimming. Avoid contact with perfumes, lotions or hair products. Even natural ones.
Do not use harsh chemicals, bleach, oil, jewelry cleaners, or polishing cloths, this can affect the finishing.

Take care to avoid extreme humidity or heat as this may cause tarnishing. Your gold vermeil and silver jewellery should be kept in a dark, cool and dry place. With time and wear, sterling silver will naturally become oxidised and eventually tarnish. Storing silver jewellery in a sealed plastic bag or airtight box when it is not being worn will keep out the air that causes oxidation.

What should I keep away from my jewellery

Always remember that your jewellery should be the last thing you put on and the first thing you take off when dressing.
Your jewellery is particularly susceptible to damage from the effects of chemicals present in perfume, hairspray, make-up, nail polish remover, body oils, sun tan lotion and deodorant.

What can tarnish my jewellery

Do not swim or shower while wearing gold-plated or silver jewellery, and remove rings when washing your hands. Chlorine, salt water and fresh water can damage precious metals and gemstones by dulling or eroding them. Gold and silver are particularly susceptible to damage from chlorine, which can permanently damage or discolour them. Soapy water when bathing and showering can also leave a thin film, which makes the metal seem dull.